A SERVICE PERSPECTIVE OF LUXURY TOURISM
This paper reporting the service aspect of luxurious tourism, is a part of a broader study identifying elements constitute luxurious travels. It is a qualitative study involved 48 respondents who are members of 7 different Facebook travel groups. Data collection was conducted by posting a discussion topic on luxury travels to the Facebook groups. It is identified that service of luxurious tourism products is premium and personalized, wherein VIP handling is not a special service, rather a basic standard that needs to be met for elite customers. It is the ability to satisfy customers beyond expectation, exclusive supreme products only few people can afford, which is not easy to be provided. Nevertheless, above and beyond the design and the delivery of the exclusive high quality services and after performing the very best effort; luxurious service sometimes means serving customers with heart and sincerity reaching the human side of people; meeting the needs of high class customers intuitively, when facing and anticipating matters beyond human control. It is expected that the analysis could enrich the discourse on luxurious tourism products, assist in resolving the puzzle of a perfect service, perfecting the imperfect.
Authors who publish with this journal agree to the following terms:
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).