THE DEVELOPMENT OF ATTRACTION POTENCY TO IMPROVE THE QUALITY OF DENPASAR CITY TOURISM

  • Ni Nyoman Sri Wisudawati Economic and Business Faculty, Universitas Pendidikan Nasional
  • Putu Ratna Juwita Sari Law and Social Science Faculty, Universitas Pendidikan Nasional
  • I Made Sindhu Yoga Economic and Business Faculty, Universitas Pendidikan Nasional
  • I Made Mastianta Nadera Master of Arts, University of Nottingham

Abstract

Purpose: The purpose of this study is identifying and mapping to select pre-existing potential and the management of tourist attraction which have been developed both from attraction and supporting facility on all tourist attraction in Denpasar city.


Research methods: This research used qualitative method with technique of participant observation collecting data, comprehensive interviews and documentation.


Results and discussions: The results of this research are recommendation of tourist destinations equally considered for development using Integrated Model of the destination competitiveness model created by Dwyer and Kim (2003). The final results of development strategies are based on the analysis of SWOT.


Conclusion: In order to be able to focus on the competitiveness of a destination, a macro business perspective is required for the entire tourism industry, meaning that all stakeholders should work with each other by focusing on the common benefits of destination rather than on opportunistic objectives

Downloads

Download data is not yet available.
Published
Jun 26, 2020
How to Cite
WISUDAWATI, Ni Nyoman Sri et al. THE DEVELOPMENT OF ATTRACTION POTENCY TO IMPROVE THE QUALITY OF DENPASAR CITY TOURISM. International Journal of Applied Sciences in Tourism and Events, [S.l.], v. 4, n. 1, p. 59-67, june 2020. ISSN 2580-5592. Available at: <http://ojs.pnb.ac.id/index.php/IJASTE/article/view/1386>. Date accessed: 26 nov. 2020. doi: http://dx.doi.org/10.31940/ijaste.v4i1.1386.
Section
Articles