Three-Cluster Policy in the Implementation of Corporate Social Responsibility at InterContinental Bali Resort

  • Putu Rian Arde Surya Dewi’s Paon
  • I Ketut Budarma Politeknik Negeri Bali
  • I Gede Mudana Politeknik Negeri Bali

Abstract

Purpose: This research is to analyze the three-cluster policy in international, national, and local policy on corporate social responsibility (CSR) implementation at InterContinental Bali Resort.
Research methods: The research method used is descriptive qualitative with juridical-normative analysis techniques.
Results and discussion: The CSR implementation is related to three-cluster regulation analysis, as follows: do small things with great love, embrace the joy of giving, give a little, safe a life!, green living!, and IHG earth week. The implementation of CSR has an impact on the sustainability of the company.
Conclusion: A company in carrying out its activities are not only on more financial factors such as profits or dividends but be based on social and environmental responsibility for the present and long term.

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Published
Jun 27, 2020
How to Cite
SURYA, Putu Rian Arde; BUDARMA, I Ketut; MUDANA, I Gede. Three-Cluster Policy in the Implementation of Corporate Social Responsibility at InterContinental Bali Resort. International Journal of Green Tourism Research and Applications, [S.l.], v. 2, n. 1, p. 11-21, june 2020. ISSN 2721-463X. Available at: <http://ojs.pnb.ac.id/index.php/IJOGTRA/article/view/1874>. Date accessed: 24 nov. 2020.
Section
Articles