IMPLEMENTATION OF INCENTIVE PRODUCT MARKETING STRATEGY MELALI BALI DMC IN INCREASING SALES VOLUME

Abstract

This study aims to determine the implementation of Incentive Product Marketing Strategy Melali Bali DMC In Increasing Sales Volume. Data collection  in  this  research  through  interview  method,  observation  and literature study. Melali Bali DMC is one of the companies engaged in the tour and incentive event, in the development of Melali Bali DMC company from the beginning of standing up to now can not maximize in tingka handling events and sales of products owned. The marketing strategy implemented in a company is crucial in the level of product sales for the company, by choosing and using the right strategy in the operation will help the Melali Bali DMC company to increase its  sales volume  that  has not been  upgraded. The analysis technique used in this research is Qualitative Descriptive analysis technique, Internal Strategy Factor Matrix, External Strategy Factor Matrix, SWOT Matrix. The results of this study indicate that there is still much that must be addressed in Melali Bali DMC companies to be better diantarnya: Improving the quality of control in the equipment used also in the quality of products provided, Fix and re-creation of products owned, Increase the intensity of relationships with colleagues in market areas and other parties, Increase promotions using web and social media that has been owned and Increase  the  number  of  employees  also  create  employee  standards  and create a creative team.