TY - JOUR AU - Ni Nyoman, aryaningsih AU - Sudiadnyani, IGA Oka AU - Wirasyanti Dwi Pratiwi, I Made AU - Wedasuari, Putu Rany PY - 2019 TI - Karakeristik Perilaku E-Transaksi Kalangan Mahasiswa JF - Jurnal Bisnis dan Kewirausahaan; Vol 15 No 2 (2019): JBK - Jurnal Bisnis dan Kewirausahaan DO - 10.31940/jbk.v15i2.1366 KW - N2 - The market share of e-commerce in Indonesia with the number of internet users grew by 30%. The value of e-commerce transactions is also very high, but the number of internet users for on-line shopping by 7%. Chinese people conduct on-line transactions. by 30%. The growth of e-commerce sales turnover of Asia Pacific region amounted to 42%. Transactions on-line smartphone users, e-mobile banking, e-digital use of other e-applications younger generation 25%. This study aims to examine the characteristics of the dimensions of e-transaction behavior among students and construct the dimensions of e-transaction behavior among students. The respondents of this research are among the 88 students and student who have been and are doing e-transactions  of products and services. The data of this study were collected by questionnaire technique, in-depth interview and observation. The research data was analyzed by descriptive statistic and Factor analysis. The results of the research analysis indicate that the dimension of the formation of e-transaction behavior among students is determined by individual decisions, choices and psychology The recommendation of this research result can be formulated e-transactions  policy to reduce the negative risk of market opportunity among the young generation. UR - https://ojs.pnb.ac.id/index.php/JBK/article/view?path=