Influence of some variables in online marketing strategy on interests of student entrepreneurs

  • Ita Merni Patulak Politeknik Pertanian Negeri Samarinda
  • R Alex Universitas Mulawarman
  • Nataniel Dengen Universitas Mulawarman
  • Medi Taruk Universitas Mulawarman

Abstract

This study aims to find out some of the variables of Online Marketing that influence the interest in entrepreneurship of students of the Faculty of Computer Science and Information Technology Mulawarman University batch 2018. The variables are Email Marketing Marketing (X1), Social Media Marketing ( X2) and Marketing with advertising networks (X3). This study used a sample of 83 students using the Slovvin formula. The respondents were students who had taken Technopreneurship courses. The results of the research show that Email Marketing Marketing (X1), Marketing through Social Media (X2) and Marketing with advertising networks (X3) have a significant effect on the dependent variable (Y), namely student interest in entrepreneurship, this can be seen based on the F test on testing hypothesis where the value of F count is 5.392 > F Table 2.711, with significance 0.001 smaller than 0.05. Based on the t test, the value of t count for each variable obtained by the dominant variable is X2 (Marketing through social media) with the largest value of t count is 3.054 and the smallest significant level is 0.005. This shows that with the increasing number of social media can be a means for students to do small-scale business, foster their entrepreneurial spirit without difficulty finding a place of entrepreneurship and also without ignoring the lectures they are currently undergoing.

Downloads

Download data is not yet available.
Published
Mar 13, 2020
How to Cite
PATULAK, Ita Merni et al. Influence of some variables in online marketing strategy on interests of student entrepreneurs. Proceedings, [S.l.], p. 24-30, mar. 2020. Available at: <http://ojs.pnb.ac.id/index.php/Proceedings/article/view/1756>. Date accessed: 09 aug. 2020.