Formulation of creative tourism products in the area nature tourism Pandawa beach Badung Bali
This research was conducted in coastal resort area of Pandawa village of Kutuh, sub-district of Southern Kuta Badung. The goal was to identify the potential of Pandawa coastal area that could be developed into tourism products either became the object or became the media of various tourist attractions and to know the perception of tourists to the natural conditions, the socio-cultural conditions, and the condition of tourism infrastructure of Pandawa beach. Data collection waere conducted by using survey method, questioner, interview, documentation, and literature study. Analytical tool used to analyze data was quantitative analysis in the form of descriptive statistic with the help of Likert scale, and using qualitative analysis technique in the form of descriptive analysis From the analysis results showed that there were five identifiable natural potentials at Pandawa beach which could be developed into tourist attractions and those tourist attractions, namely: towering limestone cliffs, white sandy beaches, Seaweed, clear blue sea, and Coral Garden. From the socio-cultural aspect, there were the socio-cultural potential various types of regional arts and customs, including: traditional dances and dance performances in the form of Ramayana Ballet which were performed regularly during ceremonies at Desa temple, Puseh temple, and Dalem temple, Cremation ceremony which had their own charms could be witnessed by tourists, and mutual work system was still thick. There were cultural objects in the form of temples with Balinese buildings styles with their own ornaments. There were also statues of Dewi Kunti and Panca Pandawa on the cliffs along the road to the Pandawa beach. While the perception of tourists to the natural conditions of Pendawa beach, socio-cultural, infrastructure, and the existence of tourism facilities showed that the perceptions of both foreign and domestic tourists to tourism Pandawa beach products got an average score of 3.07 for domestic tourists and 2.90 for foreign tourists so both were in good conditions. From the four components of tourism products assessed, the best value was the condition of the natural environment with a score of 3.23 for domestic tourists and 3.19 for foreign tourists, while the lowest score was the existing tourism facilities in Pandawa beach with a score of 2.97 For domestic tourists, while for foreign tourists the lowest score was public infrastructure with score of 2.30, it,s including less category. Nevertheless, if it’s sought by the average perception of tourists to the components of Pandawa Beach tourism products, they were still including good catagory.