TY - JOUR AU - Aransyah, Muhammad Fikry AU - Althalets, Fareis AU - Wediawati, Tuti AU - Sari, Andini PY - 2020/12/30/ TI - THE IMPACT OF PROMOTION ON ROOM OCCUPANCY RATE IN MESRA BUSINESS AND RESORT HOTEL SAMARINDA JF - International Journal of Applied Sciences in Tourism and Events; Vol 4 No 2 (2020): December 2020DO - 10.31940/ijaste.v4i2.1907 KW - N2 - Purpose: The purpose of this research is to test and analyze the effect of the development of room occupancy rates at the Mesra Business and Resort Hotel in Samarinda Research methods: Primary data obtained by conducting interviews with 70 respondents using a questionnaire— secondary data collected by conducting field observation. Data were analyzed using a simple linear regression method with the help of SPSS statistical software version 23. Results and discussions: The result showed that the promotion variables consisting of advertising, direct sales, sales promotion, publicity, and word of mouth simultaneously had a significant effect on room occupancy rates. Conclusion : The promotional mix variable has a positive and significant effect on the room occupancy rate variable or the consumer's decision to choose a place to stay at the Mesra Business and Resort Hotel. UR - https://ojs.pnb.ac.id/index.php/IJASTE/article/view?path=