TY - JOUR AU - Sapta, I Ketut Setia AU - Landra, I Nengah AU - Sudja, I Nengah PY - 2018 TI - Strengthening of fishermen bargaining position in marketing of capture fishery catch JF - Proceedings; Vol 1 No 1 (2017): Proceeding IJCST 2017 KW - N2 - Coastal Community Economic Empowerment Program (PEMP) is a national program that becomes the policy framework and reference for the implementation of various poverty reduction programs based on coastal community empowerment. The Coastal Community Economic Empowerment Program (PEMP), is started by the government since 2007. Fishermen are the main target of the PEMP program. The activities designed in the PEMP program aims to improve the welfare and employment opportunities of the fishermen, especially those who still in poor category. This research will be carried out for two years. The purpose of this research in the first year is as follows. (1) Exploration of marketing system of fishery product to strengthen the fisherman's bargaining position in Karangasem Regency, Bali Province, and (2) To analyze the efficiency of capture fishery in Karangasem regency. This research is a survey research. The population of this research is coastal community which become target of PEMP program. Sampling using quoted random method with sample amount 100 people. The exploration of fish catch marketing system was analyzed descriptively. The level of capture fisheries efficiency was analyzed by using Data Envelopment Analysis (DEA) approach, while the competitiveness of capture fisheries was analyzed by Policy Analysis Matrix (PAM) approach. The results of the research indicate that (1) The institution of cooperative is the best alternative to accommodate the marketing of fishery products to strengthen the bargaining position of fishermen, (2) The efficiency of capture fishery is still low, which is influenced by the simple fishing equipment. It is recommended that fishermen join and adhere to the principles of cooperative to further strengthen their bargaining position. Fishermen should be assured that a well-managed cooperative will be able to strengthen their bargaining position in marketing capture fisheries UR - https://ojs.pnb.ac.id/index.php/Proceedings/article/view?path=