Choice model of transportation mode for international tourists based on travel characteristic in Bali
This study aims to analyse the travel characteristics of the most influential tourists trip in mode choices model with alternative modes based on operators. Analysis and modelling are using the Mix Logit. The distance of tourist trip could reach 190 km and for the majority of trips it’s around 10-30 km per day, and for the majority of travel time it’s 20-60 minutes per day. The most influential travel characteristic factors on rental for nearly all factors such as trip attraction location, number of group member, trip chains, distance, travel time and cost, then travel agent are influenced by number of group member only. Online and Public transportation also are influenced by all factors except trip attraction location. According to the mode choices model analysed, it shows that the highest probability is to use both rental-car and rental-motorbike with 22.5 percent and 20.2 percent respectively, then the choice of Agent-Bus and Agent-Car with probabilities of 18.9 percent and 11.7 percent respectively. Public transportation-Car also have a high probability of 18 percent to be used. The choice to use other modes such as Public-Bus and online transportation both by car and motorcycle modes, the probability is less than 5 percent.