Marketing information system design based on local community tourism destinations

  • I G P Fajar Pranadi Sudhana Politeknik Negeri Bali
  • I Made Suarta Politeknik Negeri Bali

Abstract

Information and Communication Technology has evolved into one of the tourism industry infrastructure. The integration of information and communications technology to support the tourism industry becomes very important in today's digital era. This research offers an alternative solution in developing a Local Community Based Destination Marketing Information System (DMIS). This information system was developed to facilitate the distribution and marketing of small and medium enterprises of local tourism throughout the global tourism distribution network either directly or indirectly. This information system platform is designed to be able to meet the needs of small and medium enterprises in the field of tourism in the market penetration, promotion of tourist accommodation, and allows transactions between small and medium businesses with costumer directly. This study used a combination of field research with locations in Pecatu Village, and research and development. The results of field research concluded that Pecatu Village has many tourism potentials managed by local communities. This potential if managed well, can have a significant impact on improving the welfare of the community. This destination marketing information system can be utilized by the local community in penetrating the market.

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Published
May 18, 2018
How to Cite
SUDHANA, I G P Fajar Pranadi; SUARTA, I Made. Marketing information system design based on local community tourism destinations. Proceedings, [S.l.], v. 1, n. 1, p. 228-235, may 2018. Available at: <http://ojs.pnb.ac.id/index.php/Proceedings/article/view/872>. Date accessed: 17 aug. 2018.