REGENT SEVEN SEAS CRUISES VOYAGER: HANDLING-PROCEDURE ENDEAVOR OF SHORE EXCURSIONS AT PT. PACIFIC WORLD NUSANTARA

Abstract

The cruise industry is a highly concentrated business in terms of players and markets. Vessel deployment strategies and itinerary design by cruise operators are primordial and are affected by market and operational considerations. This paper focuses on the procedure of handling shore excursions for the Regent Seven Seas Cruises Voyager by the Department of Inter cruises at PT. Pacific World Nusantara. By applying a descriptive qualitative research, the data was collected through observation, interview, and document review. The theory used to undertake this study is the Cruise Industry Perspective of European Commission Passenger Ship Safety Meeting, Brussels.  The data that has been classified is analyzed by qualitative descriptive method with an inductive-methodological paradigm which is setting up the discussion from particular principles to the general in order to obtain a conclusion. The result of data analysis is presented by formal and informal method. The study reveals the handling procedure of shore excursions for Regent Seven Seas Cruise Voyager necessitates so much higher international standard either during preparation prior to the cruise arrival, tours upon its arrival, on departure as well as after departure itself that, in fact, Regent Seven Seas Cruise Voyager has exclusive standard operation tour and Inter-cruises team takes high concern to handle the shore excursion program for their clients. Therefore, the success of the cruise handling is a staff-handling cruise endeavor as the company’s pride and accomplishment.