Karakeristik Perilaku E-Transaksi Kalangan Mahasiswa

  • aryaningsih Ni Nyoman Bali State Polytechnic
  • IGA Oka Sudiadnyani
  • I Made Wirasyanti Dwi Pratiwi
  • Putu Rany Wedasuari


The market share of e-commerce in Indonesia with the number of internet users grew by 30%. The value of e-commerce transactions is also very high, but the number of internet users for on-line shopping by 7%. Chinese people conduct on-line transactions. by 30%. The growth of e-commerce sales turnover of Asia Pacific region amounted to 42%. Transactions on-line smartphone users, e-mobile banking, e-digital use of other e-applications younger generation 25%. This study aims to examine the characteristics of the dimensions of e-transaction behavior among students and construct the dimensions of e-transaction behavior among students. The respondents of this research are among the 88 students and student who have been and are doing e-transactions  of products and services. The data of this study were collected by questionnaire technique, in-depth interview and observation. The research data was analyzed by descriptive statistic and Factor analysis. The results of the research analysis indicate that the dimension of the formation of e-transaction behavior among students is determined by individual decisions, choices and psychology The recommendation of this research result can be formulated e-transactions  policy to reduce the negative risk of market opportunity among the young generation.


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Jul 29, 2019
How to Cite
NI NYOMAN, aryaningsih et al. Karakeristik Perilaku E-Transaksi Kalangan Mahasiswa. Jurnal Bisnis dan Kewirausahaan, [S.l.], v. 15, n. 2, p. 108 - 113, july 2019. ISSN 2580-5614. Available at: <http://ojs.pnb.ac.id/index.php/JBK/article/view/1366>. Date accessed: 03 july 2022. doi: http://dx.doi.org/10.31940/jbk.v15i2.1366.