PERANAN TATA HIDANGAN DALAM MENUMBUHKEMBANGKAN INDUSTRI PARIWISATA DI ERA GLOBALISASI
The purpose of this study is to find out whether the Food & Beverage (F&B) service of a restaurant operation plays an important role in tourism industries in global era. The result shows that F&B Service staffs play important role to encourage tourism industries in global era as they face directly with the tourists and they have to master the international service etiquette. To implement the service etiquette, all the F&B Service staffs have to commit to give an excellent service to the guests who come to their restaurant. To offer the excellent servive to the restaurant guests, the management are beginning with pre-service briefing, welcoming the guest, greeting the guest, escorting the guest, taking order, serving food & beverage on dinning table, clearing up the table, billing (pricing), parting, “ saying good bye, and see you again”. By providing excellent service, tourists will be satisfied and return again to a restaurant. To increase the restaurant selling today programme, all restaurant staffs should do “up-selling”. For up-selling purpose in a restaurant, the waiter/waitress should suggest guests to enjoy the quality drink such as win, or champagne, to accompany their food and today special food programme.